Lifetime issue with deserialization

Hi Everyone, I've been tinkering with rust for about a year now and have done a bunch of simple little things with it, but now I'm trying to do something a little more involved and ran into an issue with Lifetimes that I can't make any sense out of. I've tried following the advice of the compiler, but that just leads me in circles.

I've put a simple sample project up here: https://github.com/kasper22-bb/rust-pulsar-sample

The goal here is fairly simple. I have an handful of fields that all pulsar messages are going to be expected to carry plus a data field that carries another struct.

When I tried to build I get:

    error[E0495]: cannot infer an appropriate lifetime for borrow expression due to conflicting requirements
--> src/lib.rs:30:32
|
30 |         serde_json::from_slice(&payload.data)
|                                ^^^^^^^^^^^^^
|
note: first, the lifetime cannot outlive the anonymous lifetime #1 defined on the method body at 29:5...
  --> src/lib.rs:29:5
   |
29 | /     fn deserialize_message(payload: &Payload) -> Self::Output {
30 | |         serde_json::from_slice(&payload.data)
31 | |     }
   | |_____^
note: ...so that reference does not outlive borrowed content
  --> src/lib.rs:30:32
   |
30 |         serde_json::from_slice(&payload.data)
   |                                ^^^^^^^^^^^^^
note: but, the lifetime must be valid for the lifetime `'de` as defined on the impl at 24:6...
  --> src/lib.rs:24:6
   |
24 | impl<'de: 'a, 'a, T> DeserializeMessage for PulsarMessageWrapper<T>
   |      ^^^
note: ...so that the types are compatible
  --> src/lib.rs:30:9
   |
30 |         serde_json::from_slice(&payload.data)
   |         ^^^^^^^^^^^^^^^^^^^^^^
   = note: expected  `_::_serde::Deserialize<'_>`
              found  `_::_serde::Deserialize<'de>`

The 'de' lifetime is based on information I found here: https://serde.rs/lifetimes.html

I'm I approaching the error incorrectly or the solution not the right approach for Rust?

Thanks for any advice or feedback

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