How to install Rust (Microsoft C++ build tools) on Windows without MSDN license?

Not sure about the file that's being downloaded for you, for me it prompts to install the "Visual Studio Installer", which presents the following window. Selecting "desktop development with C++" allows to select and deselect the items that need to be installed - the first 2, along with Cmake, as far as I'm aware, are essential for Rust - and cumulatively they take up almost 7 GB of space.